What If. . . You Could Increase
Your Income, Gain Prominence,
and Find New Clients, All At Once?

And what if you could do that in just a few weeks?
Would that transform your professional life?  
Would it transform your whole life?

Perhaps more importantly, what if you could be doing something you loved?  What if you attracted only the clients you loved?  And what if you could do it on automatic pilot?  Interested?  Please keep reading.

We Professionals Are In A Tight Spot These Days!

Let me ask you a question:  what is your biggest struggle in your professional life?  

I have asked this enough with lots of professionals to know that there are two answers:  1)  Not enough clients,  or 2)  Not enough time.  These are the perenial responses when I talk to groups of professionals.  Sometimes, we struggle to keep the "pipeline" full.  Other times, the pipeline overwhelms us.

Problem is,  there is an end-game to this.  You only have so much time, and there are only so many clients  knocking on your door.  But the bills keep coming in.  

Every study of professionals -- doctors, attorneys, therapists, accountants, consultants, coaches, you name it -- shows the same thing:  we are working harder and harder for less and less.  People are finding solutions elsewhere for some professions.  For attorneys, it is that and a glutted market.  For those in healthcare, managed care is eating us alive!

One doctor recently told me that she worked Monday through Thursday for everyone else in her office (and for the office itself).  Finally, sometime mid-morning, she started making money that would come to her.  She is really an hourly worker!  She owns the practice, but has to work all week to keep everyone else going.

I don't have to tell you:  Professionals are in a tough spot.  Our business is, most often, US!  We are our own product.  That means a)  we are limited by the hours we can work, and b)  we are constantly selling ourselves to find the clients we want.

There are 24 hours in everyone's day, 7 days in everyone's week, and 52 weeks in everyone's year.  So, take out your time to sleep, eat, and take care of staying alive.  That leaves you with your potential work hours.  Now I don't know about you, but I have a limit to my daily usefulness.  If I work enough in a day, my last clients of the day often get the "leftovers" of me.

One day, about 10 years ago, it struck me:  if I wanted to make more money, I only had two choices, 1)  raise me fees, or 2)  work more hours.

In his excellent book, The E-Myth, Michael Gerber makes a distinction between working IN your business and working ON your business.  He tells entrepreneurs that they should be very careful about daily work in the business (think about the owner of a car lot out selling cars all day).  Instead, they should be working on the business (that same owner finding better ways to attract customers, develop the salesman, etc.).

The Professional's Problem

But professionals have a problem.  We are, by definition, IN the business (by the way, did they tell you during your professional training that you were in business?).  I coined a term for what professionals must become:  Pro-preneurs.  This is a hybrid between being an entrepreneur and a professional.

We have to find a way to work IN the business AND work ON the business.  Let's be honest:  which one suffers?  Unfortunately, we lose track of what could be because we are caught up in the day-to-day client needs.  At some point, we either step back and work ON the business or we slowly get behind until our practice literally falls apart.

CLICK ARROW FOR MESSAGE
FROM LEE BAUCOM, Ph.D.

In today's hypercompetitive marketplace, you have to set yourself apart.  You really have to find a way to stand out from the pack.  Really, you have to become the established "expert" in your field, whatever it is.  When you do that, there is suddenly no shortage of clients!

Are you familiar with Robert Kiyosaki?  He wrote the best-selling book, Rich Dad Poor Dad.  He observed that the only true way to wealth is by building a business.  Working in a business will never cut it.  Unless we have something that is working for us, we all will be constantly working just to keep up.

Professionals are in no different boat than all the other workers in this society.  We get paid by the hour, even if some get paid well, it is still by the hour.  And that is true, even if you own your practice!

Kiyosaki points out, we are "one skill away from great wealth!"  That skill is building a business that does not require your involvement every minute of every day.  To do that, you have to stretch your mind!  You have to "shift your paradigm, " or "think outside the box," or whatever "change" mindset you wish to call it.  You have to grow, see possibilities.

Do What You Love, More Effectively and More Profitably!

Here's the catch:  whatever profession you are in, you are there because you likely love to be involved in that world.  You may love to provide medical care, legal advice, accounting advice, life advice, psychological advice, whatever!  So I am not suggesting you leave that behind.  I am suggesting you catapult that into greater effectiveness.

In their excellent book, The Obvious Expert, Elsom and Mark Eldridge say “writing a book is not only the best way, it is the indisputably essential way, to establish your credibility in your field of expertise.”   

"Write a book," they say!  You already know the story:  in order to get the respect you deserve in your field, you need to write a book.  And you have probably heard the same statistics I have:  for every book published, thousands of manuscripts sit in the slush pile.  

Even if you make it past that pile, some editor in an office far from you gets to decide what your book will be about.  In fact, a good friend of mine found his book to be entirely different than the one he wrote!

Oh, and then there are those other statistics:  the typical first run of a new author is 5,000 copies.  The vast majority of books written never sell through the original printing.  Given that, few advances are beyond the $2,000 to $3,000 range.  “It ain’t a pretty picture,” as my aunt used to say!

Does that make you feel a lack of control?  Does that overwhelm you to think about all the “blood, sweat and tears” of writing?  It did me.  I have to admit it:  I have a real “love/hate” relationship with writing.  I do it because I know I should, and once I start, I enjoy it.  But the getting started. . . that’s the tough part.  Then, to imagine all that work sitting in a pile beside the editor’s desk. . . . There Has To Be An Alternative!

And there is.  You could self-publish.  Many people have great success with this.  It pretty much turns that whole “advance” dream upside down, and you get to deal with all those books you just bought.  Imagine boxes of books in your garage, waiting for YOU to go out and sell them!

Instead of creating something that works for you, you become a slave to your own creation.  Few self-published books sell on their own.  They require you to "get out there and sell 'em."  And we have already established that time is an issue.

There IS An Alternative To The Publishing Game,
One That Puts YOU In Control!

Or, you can join the digital age and do an ebook.  If you have missed all they hype, ebooks are simply electronic documents.  They come in lots of formats, but they are basically computer documents.  Since that doesn't grab people's fancy, we call them "ebooks."  That ties into something people already understand.  It really is a mental anchor.

I have had lots of people tell me that ebooks aren't going anywhere, that they are useless.  Tell that to Seth Godin!  Back in 2001, he wrote an excellent book, The Idea Virus.  When he first released it, he released the book as a free ebook.  Anyone could download it and read it.  In fact, it was downloaded hundreds of thousands of times.  

Many in the publishing industry believed Seth had just made his book a flop by giving it away.  But when it came out in hardback, it was almost instantly a bestseller!  He used the ebook to propel his printed book to the top.  Then he used that to propel himself to the top of the consulting world.  He is a rich, well-respected, in-demand person because of that ebook!

There are many people who believe that the ebook is the wave of the future.  Sony and Amazon have both introduced ebook readers that are trying to capture the hand feel of a book.  The publishing industry is scared to death of the ebook.

Currently, there are few clear statistics about the future of ebooks, but even the numbers that people are throwing around (some saying $10 billion in the next few years), they are missing the story of the ebooks that are all over the internet giving excellent information RIGHT NOW, completely BYPASSING traditional publishers, and getting to the public DIRECTLY.

Let me tell you a story.  Back in 2000, I was busy writing my book.  Every day, as I was writing, I was imagining that editor sending me the rejection notice (I know better, but that’s just what our minds do!), but I just kept “plugging away.”  You see, I had information that I thought was helpful for people in troubled relationships.  I had a “mission” to get that information out.

Then, I had a chance encounter with someone who sold an ebook.  He was selling LOTS of copies and making a great deal of money. . . and he hadn’t even written the book!  No publishers, no inventory, and he had made the process automatic.  I was, to say the least, intrigued.  He and I had many phone conversations where I picked his brain.  Then I found a few others that were doing similar things.  I picked their brains.  And I wrote.

Finally, in December 2001, right at Christmas, I finished the simple little website I built myself.  I turned the site on just before we left for a Christmas family visit.  We drove 8 hours to our relatives.  The whole way, I was holding my breath, wondering whether I had just wasted my time. When we arrived, I logged onto the internet with my laptop (Remember dial-up?  I had a telephone cord stretching across my in-law’s kitchen!).  After a few minutes of waiting for the internet connection, waiting for the email to download, and wading through other messages, I let out a huge breath!  Ten copies of my ebook had already sold!

Fast forward to today.  I have now sold almost 45,000 copies of that ebook.  Then, last year, I rewrote that same ebook for a slightly different niche (added some material, deleted some material, but only spent about a month of off-and-on editing).  That ebook has sold close to 5,000 copies.  Those numbers don’t represent the additional income from selling other people’s ebooks to my customers.  Oh, and I took my information, turned it into an online seminar, sold that seminar out, recorded it, and now I sell that as an “upsell” to those who purchase my ebook.

That is why I am here.  That event, creating an ebook, literally changed my life and the life of my family!  And I know it can change your life, too!  I no longer go looking for clients.  They come to me, and pay me over twice what I was making seeing the same clients before I “became an expert!”  I put that in quotations, because nothing about my approach changed.  Everything changed in how people perceived me.

"Only Internet Marketers Use Ebooks!" -- WRONG!

“An ebook,” you say, “is only good for those internet marketing people.”  You would be, for the most part, entirely wrong!  Yes, internet marketers have led the way on digital products.  But many people around the country are building incomes and careers off ebooks.  

For example, in the last 6 years, I have been “flying under the radar,” earning a six-figure income from my ebooks, related sales, and coaching I provide to my customers.  I don’t sell an internet marketing product.  I sell a book about marriage and relationships.

That would be my "ebook cover" (I'll tell you why that image is so important during the bootcamp) just to the right.  

Now, I work at Starbuck’s (see my picture above) and a couple of other coffee shops, or just sitting at my kitchen table.  I take calls from wherever I happen to be, and mostly work my schedule around what I want my life to be.  You can do the same!

Oh, I still go to an office, still have a small direct practice.  And I sit at staff meeting watching a group of 8 other professionals who believe they are stuck living with the limitations of a professional practice that we have already named:  hours/time and clients  They are stuck in a dead-end thought process!.

Don't Be Fooled:  Time IS NOT Money -- It's Your Life!

In the process, I realized something:  my colleagues had been playing the “time is money” tape.  I had played the same tape.  But what I realized was this is false.  Time is NOT money.  Time, when it is gone, is gone.  Money, I can make more of.  If I lose money, I can  build back up.  And money is, in essence, limitless.  I can make more and more of it.

Time is not.  When I “spend” my time doing something, I am taking it away from something else.  It is not renewable.  It is gone forever!  So, if I spend my time working, I can’t spend it with my family, on hobbies, or helping the world in other ways.  That time is gone forever, and I can’t manufacture more of it.  That’s a tough one for those of us who are professionals, rewarded for the hours we put in!  Time is LIFE!

What If You Could Attract Clients And Create An Income Stream?

There is an alternative.  What if you had a profit stream that helped support you?  What if you then chose to work because you loved what you were doing, and the people you worked with?  Would that revolutionize your work life -- your LIFE?  Absolutely!  Your opportunity to do that is RIGHT HERE!

Your ebook can establish a profit stream that frees you up.  It can bring the type of clients to you that you love.  It can allow you to raise your fees so that you have more freedom, more select clients, and more time.  So, for a little work upfront, you could end up with a new career.  I wrote that ebook over 6 years ago.  It still sells and supports my family today.  I spend a little time each day streamlining the process or answering email, but for the most part, it runs itself!  I can show you how to do the same thing.

Another example of how this works for someone else:  an acquaintance of mine makes around half a million dollars each year with his ebook and related information products. . . and they are about a card game!  Now, he is a top player of that game.  In other words, he had the expertise, but without that ebook, he would just be another guy playing that card game.

Another friend of mine is an attorney.  He specializes in a pretty narrow niche.  He wrote an ebook that he gave away.  It was useful information and spread like wildfire in his niche on the internet.  He filled his practice and has a waiting list.  In the process, he went from charging $250 per hour with few clients to $500 per hour with no room!  Oh, he also got rid of his office and moved into a home office that overlooks a stream and mountains.

You see, the reach of an ebook is, well, worldwide!  If you were to beat the odds and got a book published, in the first and potentially only print, it may touch 5,000 people.  But they would likely be in your home country only.  Not only that, but many statisticians say that 90% of books bought ARE NEVER READ!  Then, there is my nightmare:  finding my book in the dollar bin at the book store.

Compare that with my situation.  My ebook sells all around the world, 24 hours a day, 7 days a week.  I wake up in the morning to see my ebook having been bought on the other side of the world while I slept.  My current customer list includes:  a couple in Hawaii, 1 in Dubai, 4 in the UK, a couple of ex-pats scattered in odd places, and then people all over the US.  All found me through my ebook on the internet.  And all pay top dollar for me to help them.  I am still doing what I was doing.  Only now, I am better compensated.

On Your Way To A Six Figure Increase In Your Pay!

I have included a screen shot of a 2 week daily record of my sales through Clickbank, the company I use to process my payments (I don't even have to deal with processing payments! How cool is that?).  I get a check every two weeks, with affiliates already paid (I'll tell you about that in Bootcamp!).

You will see above my daily sales for 1 of my accounts (I have 3 others).  This is not to try and prove anything.  I just want you to imagine seeing the same thing, day-in and day-out.  When I go to bed, my website keeps plugging away.  When I am on vacation, it keeps going.  I am no longer a victim of my hours!

By my calculations, in order to make the bottom point of a six-figure income from your ebook, you need sales of $273.98 per day.  That would need to be the average, every day.  As you can see from the above, my average exceeds that.  Then there are the sales of my re-written ebook, and my recorded teleseminar.  And my affiliate sales (where I offer my buyers some other opportunities).  

My point is, this is a do-able goal.  And you can do this while continuing your regular work day.  So add six figures to your current income.  Does that excite you?

This Is NOT Just Something I Can Do!

I've got to be honest with you:  I'm as regular a guy as they come!  When I started, I didn't have a clue how to create a website.  I had never written a sales copy.  I knew nothing about what I was doing.  I stumbled my way to knowledge.  I took my lumps along the way.  But I learned a process that I could teach to others.  I have done that.  I have been quietly teaching others on how to go from nothing to an ebook website, without making all those mistakes!

You can do the same thing!  You can create an ebook that will propel you forward in your field.  And, even if you don’t have a clear idea of what the ebook is about, it won’t matter (I’ll tell you why in a minute).  If you don’t know HTML (or even what HTML is), have never created a webpage, or even like your computer, I can show you how (I also have a love/hate relationship with my computer.  Sometime, ask me about my recent hard drive experience!)

If you know nothing about ecommerce, affiliates, PPC, or any marketing, no problem!  You can get there!  In fact, that is what my Ebook Bootcamp is about.  I can take you from wherever you are to a finished ebook, on the Web, with visitors coming to you, and you using that to establish yourself as an expert.

NOTICE:  EBOOK BOOTCAMP IS CURRENTLY ENLISTING
START DATE:  MARCH 17
Don't Miss Your Opportunity!  This WILL Sell Out!

Here's What You Will Discover In The Bootcamp:

Learn how to target your ebook, even before you start writing.  No need to write an ebook that doesn’t have an audience!

Learn how to write your ebook.  We will cover 5 ways to write your ebook, only one of which requires you to sit down and WRITE!

Learn how to create a simple website (this is a minisite, just a few pages at first).  I’ll tell you what pages you need, what pages you might want, and how to create them.  I can even tell you how to get great graphics without breaking your budget, and without you having a design degree.

Learn how to write the “sales copy” of your webpage.  There are mistakes that will cost you sales.  I can tell you, because I have committed them!  I’ll even show you how to constantly improve your site, not by chance, but with scientific precision.

Learn how to automate the process, so that you don’t spend all your time answering problems.  That makes you look more professional, and makes the process so much more a) profitable and b) pleasant.  (One change I made after about a year of problem emails saved me 90% of my email time!  It also drastically improved my income.)

Learn how to “Upsell,” “JV with others,” deal with affiliates, and basically get a start in the marketplace.  One thing many of us professionals have missed:  we are in business!  When most of us got our professional degrees, nobody told us that we were in business.  We thought we were _____________ (fill in the blank:  therapists, coaches, attorneys, doctors, accountants, consultants, etc.)  Turns out, we are in business.  What you learn in this bootcamp will make you more effective offline and online.

Learn how to run an advertising campaign without “losing your shirt.”  There are inexpensive ways and there are free ways.  We will master both!

Learn how to find your way into the search engines, and how to improve your placement in the search engines.  This is important because people have to FIND YOU.  There is nothing worse than creating a webpage, then finding you have NO visitors!

Learn about the psychology of selling:  why people buy, and why from you?  Discover how you can trigger the response you want.  Remember, we are all selling something everyday.  Your practice will thrive or die based on this knowledge. 

 Learn how to use your ebook as a profit tool and a promotion tool..  Selling an ebook may not be your aim!  Some people give their ebook away as a means to promote and position themselves.  We will work on how to make that process “viral,” in other words, how to “spread it like wildfire!”

Most importantly, learn how to position yourself as THE expert in your field!  It is not enough to be good at what you do.  People need to KNOW that you are good at it (even great at it!).  That is the difference between the everyday professional and the successful professional.  Learn how to get there!  This goes way beyond the ebook.  That is merely a strategy!

Do you know how to get the graphics you need?  Do you know the programs you need?  What can you "outsource," and what do you need to do yourself?  What are the essentials to get started?  I will tell you.  There are places to cut corners, and there are places that doing so will make you look like an amateur.  I will show you how to save money in some areas so that you can spend it where it will make a difference.  In fact, I will get you access to a product that is worth $200 for webdesign, and you won't pay a penny!

When you join the Bootcamp, I don’t assume you are in-shape, ready to go!  We will get you there!  Come in without a clue on where to go, and we will help you clarify that.  But if you are already started in the process, no problem!  We can help you get the rest of the way!

The Ebook Bootcamp Format

How will we do all this?  We will be meeting in Webinars on a regular basis.  There are a total of 10.  Not only will you be hearing the information, but you will be seeing it on your computer.  I won’t just tell you what you need to do.  I’ll show you how.  Better than that, I will record the webinars, so that you can refer to them whenever you wish.  And by using multi-sensory techniques, you will accelerate your learning!

I Am Also Including Some Incredible
Bonuses That Will Accelerate The Process For You:

You will get access to "how-to" videos that will help you find a domain, get hosted, start a website, and manage several other details.  This, alone, will save you huge amounts of time.

You will have full access to a Members Only forum where you can ask questions, get advice, offer advice, and stay informed.   This forum is the life-blood of the bootcamp.  Think about all those great conversations in the halls at conferences!  They will be happening on the forum!

Finally, you will be part of a Mastermind Group.  This group will meet by email or conference call, with an exclusive space on the forum for each group.  Here, you will shape and form your ebook, get feedback, and learn the power of more than one mind looking at your topic.  This is FAR more powerful than most people imagine.

The Bootcamp will last 10 weeks, but the impact can last your entire career.  You will gain skills, direction, and an approach that can literally fill your practice.  I have coached other ebook authors, and all have commented that they not only learned the "how-to's" of an ebook, but they got an education in internet marketing, and marketing in general!

If you are ready to position yourself as an expert in your field, the Ebook Bootcamp is for you.  If you are wanting to discover a new “profit stream,” the Ebook Bootcamp is for you.  If you think you “ought” to right a book, but can’t come up with the energy to do it, the Ebook Bootcamp is DEFINITELY for you!  If you want to get into the internet but don’t have a clue how, you CAN’T MISS the Ebook Bootcamp.

If you think this is a good idea, in theory, but have no desire to take action, then the Bootcamp IS NOT for you.  This is not a “get rich quick while sitting in your bathrobe” approach to life.  

You will have to take action, but I will show you the most effective, cost efficient, and time efficient way to do it.  Take action now that will last for years!  

The 10 weeks of this Bootcamp will pass one way or another.  At the end of that period of time, you can have the tools to transform your life, or you can be at the same spot you are now.  You see, I think this can transform your professional life, but that isn’t enough.  I believe it can transform your life by giving you freedom.  How valuable is that?

Bootcamp is limited.  I can only manage a limited number of  participants.  Those spaces are likely to go fast, because there is, frankly, not much out there that will really get you up-and-running!  

I will tell you, you can do what I did, learn as you go, make your mistakes, and waste lots of energy, time, and money.  Or you can get it right the first time.  More than that, the Bootcamp will get you moving and keep you moving toward your goal.

I'm Doing This Because I Would Have LOVED Some Help!

I can only tell you this:  if someone had offered me this when I was starting, I would have JUMPED at the opportunity!  That’s why I’m doing this.  I could have used the help, and I can provide you with the help.  Trial-and-error is not the best knowledge-accumulation method.  It works, but there is a quicker, more direct route:  follow someone who has already found all the landmines, deadends, wrong turns, and painful mistakes.  Then you get to avoid them.

When I was a child, my older brother kind of “paved the way” as a child in my family.  He didn’t do it the most direct way.  He often got in trouble.  I watched him, learned from it, and avoided many of his mistakes.  My life was much easier because of that.  So, let me help you avoid the mistakes.

This is all about modeling.  Follow a model of how it is done successfully.  That way, you get to avoid the mistakes, and follow a path that works.

"But I Can't Afford This!"

If you are thinking that, you may not be able to afford NOT to attend!  I did some quick calculations, and in the last 6'ish years, my ebook alone has generated over $750,000!  Then there are the clients that have come from the ebook, the money now being generated by the "recycled" version, and my online workshop.  The cost is an investment in your future earnings!

 "But I Don't Know What I Would Write!"

Exactly the reason we spend the first part of the Bootcamp getting clear about this, and why we use a Mastermind Group to help you really target!

Here's the thing:  we profesionals forget what we know.  But we have expertise we take for granted and others ould gladly pay for.  This may help you:  The other day, I was working with a couple to get their marriage straightened out.  I had seen them several times.  But on this day, the husband brings in this little piece of paper that someone had given him as a business meeting that was about resolving conflicts.  He thought it was amazing!  

I took a look at this piece of paper.  It was the most rinky-dink, simple stuff I had ever seen!  But that was the point:  he had never seen it!  It WAS new to him, and it transformed his thinking.

Some time ago, I remember this learning theory where we progress through the following stages:

We don't know what we don't know.
We know what we don't know.
We know what we know.
We don't know what we know.
 

At that final point, we have so ingrained knowledge that we don't even know what we know!  And discovering the ebook that is in you is taking what you know and getting it out for others to benefit.

You have an ebook in there, and we will get it out, together!

"But I Don't Have Time!"

Time spent now may give you time back later!  We can either be always run by the clock, or we can get ahead of the clock.  Make the effort now, and you get time back later!

Now, if it a matter of your schedule at the moment, everything is recorded, so you can "time-shift" the Bootcamp to more convenient times if our Webinar schedule doesn't work for you.  You can decide to watch it early in the morning, late at night, at lunch time, whenever!

Time becomes irrelevant.  But remember that time is precious, so think about the long-term gain, not the short-term effort!

My Guarantee To You!

I promise you great content that is going to get you up and running as efficiently as possible.  In fact, I guarantee it!

Here is the guarantee:  If, after 1 month (that is four weeks of webinars, tutorials, forum contact, and Masterminding), if you are not getting all of the content I promised, just ask and I will give you all your payment back!

You see, if I am not delivering what I promise, I don't think you should have to pay!  But I am confident that you will get everything I promise, and more!

I can't promise that you will leave the process with an ebook up and running, because I can't control your actions.  But I can promise you I will provide all the tools you need to go from an inkling to an ebook!

You really have nothing to lose and a total makeover in your professional life (and your bank account) to gain!

Join us for the first month, and you decide!  I can't make it any more risk-free than that!  Are you ready to transform your career and your personal life?  An ebook done right can do that, and I will show you how!  You are at no risk!  You have nothing to lose, and everything to gain.  Will YOU be enlisting?

Are You Ready to Enlist?

Are you ready to take control of your professional and personal life?  Are you ready to create an ebook that will help people while making you an expert?  Do you have information that you want to get out to the world. . . and earn a living while doing it?

Your total investment in Ebook Bootcamp is $2197.  You can use PayPal to enlist (you can use your PaypPal account or a credit card).

JOIN US at the Ebook Bootcamp!  You can enlist by clicking the Enlist button below!

I really do look forward to seeing YOU in the bootcamp!

Faithfully,

Lee H. Baucom, Ph.D.
4949 Brownsboro Rd.,
Suite 147
Louisville, Kentucky  40222
502-802-4823
Lee @ Ebook-Bootcamp.com

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